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Toyota Safety Sense came to life because Toyota put safety at the forefront long before launching one of the world’s most highly regarded driver-assist systems. The company runs a dedicated division that continually drives safety innovation. In 2011, Toyota introduced its Collaborative Safety Research Center (CSRC) as part of its mission to improve mobility safety.

The recent wildfires in California have caused immense devastation, deeply affecting those involved as well as their families and friends. Support has been pouring in from across the state, the nation, and even the world, including from corporate partners. Among these, Toyota stands out as a company actively supporting those impacted by the fires. Each year, Toyota partners with the American Red Cross and SBP, a nonprofit organization that aids communities in recovering from natural disasters.

 

In recent years, the Toyota RAV4 Prime has established itself as one of the top plug-in hybrid SUVs available. Known for its robust performance and premium features, this model continues to attract attention. For 2025, Toyota has renamed it the RAV4 Plug-In Hybrid.
 

Toyota is recognized as a leader in practical, safe, and reliable vehicles. No matter what you're considering, a Toyota is an ideal choice for a college student's car. Toyota's diverse lineup caters to everyone's needs and preferences, from sporty and performance-oriented cars to comfortable and luxurious models, making them top choices for college students.
 

Toyota is one of the most popular automakers in the world, known for its reliability, value, and safety. In addition to these qualities, Toyota vehicles are packed with enjoyable and helpful technology and high-performance engines, ranging from those suitable for daily driving to those providing a sporty ride. These notable performance and technology features make Toyota an even better choice in 2024.
 

Toyota stands as the world's largest automobile manufacturer, with a rich history spanning several decades. Let's delve into Toyota's journey to becoming a dominant force in the automotive industry.

 

National Car Care Month - Spring Cleaning and Maintenance Tips

April marks National Car Care Month! With warmer weather and clearer roads ahead, now is the ideal time to give your car the attention it deserves. After enduring the harsh winter elements, your vehicle deserves a rejuvenation to prepare for spring and summer excursions. Here are some suggestions to kick-start your car care routine.

Ensuring your safety on the road is paramount whether you're headed to school, work, or the grocery store. Toyota has dedicated substantial resources to crafting vehicles that prioritize collision avoidance and overall safety for you and your passengers.

 

With the drop in temperatures, your vehicle's tires demand additional attention. The colder air causes a contraction of air molecules, resulting in reduced tire pressure that affects performance and fuel efficiency.
 

Owning a pre-owned car can be a smart and cost-effective decision, especially when coupled with a commitment to regular maintenance to ensure its durability. With proper care and attention, you can significantly prolong the operational life of your pre-owned vehicle while keeping your budget in check. Here are some useful recommendations to help you maximize the longevity of your used car.