Toyota Safety Sense came to life because Toyota put safety at the forefront long before launching one of the world’s most highly regarded driver-assist systems. The company runs a dedicated division that continually drives safety innovation. In 2011, Toyota introduced its Collaborative Safety Research Center (CSRC) as part of its mission to improve mobility safety. Since then, the CSRC has collaborated with universities, hospitals, and top researchers to explore ways to minimize crash injuries, gain deeper insights into driver behavior, and prevent accidents. The results have been exceptional.
Toyota Safety Research Center Completes 100th Project
Toyota’s CSRC remains firmly focused on collision mitigation. Because crashes can result in tragic loss of life, every new development that protects drivers and passengers helps move vehicle safety forward. On June 3, 2025, Toyota shared the news that its partnership with the Massachusetts Institute of Technology (MIT) AgeLab led to the CSRC’s 100th completed research project.
CSRC Director Danil Prokhorov reflected on the milestone, saying, “This is a significant milestone for CSRC and our commitment to pursuing Toyota’s vision of a future safe mobility society for all with the ultimate goal of zero traffic fatalities.” The project with MIT explored how both drivers and pedestrians engage with technologies like mobile devices and touchscreens inside vehicles.
The 100th research effort, supported by MIT AgeLab scientist Dr. Bryan Reimer, highlighted the strength of the collaboration between Toyota and MIT. The study delivered meaningful findings, including a dataset focused on voice-based human-machine interaction and patterns in driver-pedestrian behavior. It also examined how driver-assist technologies affect behavior and how drivers handle tasks that are unrelated to driving.
Looking ahead, Toyota’s research center is already planning its next 10 initiatives. The CSRC will be working alongside the University of Waterloo, Oregon State University, Ohio State University Injury Biomechanics Research Center, and Auburn University. For now, Toyota is taking time to celebrate this key accomplishment while exploring how to apply these discoveries to help make driving safer for everyone.
Stay connected with us to follow Toyota’s ongoing achievements and to learn more about the value of its continued work with MIT.
Learn More About Toyota's Safety Milestone
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