Toyota stands as the world's largest automobile manufacturer, with a rich history spanning several decades. Let's delve into Toyota's journey to becoming a dominant force in the automotive industry.
Early History
Toyota Motor Corporation originated as a division of Toyoda Automatic Loom Works in Japan. It was established as an independent entity in 1937 under the leadership of Kiichiro Toyoda. During World War II, the company focused on producing vehicles for the Japanese military but faced the threat of closure once the war concluded.
Toyota Motor Sales Co.
In 1950, Toyota founded Toyota Motor Sales Co. in Japan. By 1957, the company had set up Toyota Motor Sales U.S.A. in Hollywood, California. Sales in the United States commenced in 1958 with 287 Toyopet Crown sedans and one Land Cruiser. The Toyopet models were generally seen as underpowered and overpriced, leading to their discontinuation in 1961. However, the Land Cruiser earned a reputation for its durability as an all-terrain vehicle, becoming Toyota's sole offering in the U.S. at that time.
Rise in Popularity
The introduction of the Toyota Corona in 1965 marked a turning point. Designed specifically for American consumers, the Corona tripled the company's sales by 1966. In 1968, Toyota launched the Corolla, which would go on to become the world's best-selling passenger car.
By 1975, Toyota had overtaken Volkswagen as the top import brand in the United States. The company's dominance continued through the 1980s and 90s, highlighted by the establishment of Lexus as a separate luxury brand in 1987, with sales beginning in 1989.
In 1998, Toyota expanded its lineup with the Tundra, its first full-sized pickup truck, and the Prius, the first mass-produced gasoline/electric hybrid vehicle.
The launch of the Scion brand in 2003 targeted younger consumers and contributed to Toyota's sustained growth through the 2000s and 2010s. Popular models like the Tacoma and the Highlander further cemented Toyota's market presence.
Today, Toyota remains the world's largest vehicle manufacturer, selling millions of vehicles each year. If you're interested in a Toyota vehicle, explore our excellent selection at our dealership. Contact us today to learn more about the Toyota vehicles available at our dealership.
