Toyota knows that the next world-changing idea might come from a student with a guitar or a mixing board. That’s why they’ve donated $75,000 to Music Will, empowering the next generation of creative thinkers.
What Is Music Will?
This nonprofit is transforming the way one million children experience music in the United States. By providing access to high-quality instruments and professional recording environments, Music Will helps students refine their talents. These opportunities give them the chance to see their hard work come to life on stage or in a studio, providing a powerful sense of purpose.
Why Is Toyota Doing This?
The company believes that artistic exposure is vital for cognitive growth and future innovation. A student who learns to compose music today may be the visionary who designs a market-disrupting vehicle tomorrow. Toyota is dedicated to ensuring that children in every community have the resources they need to thrive, helping to build a diverse and highly capable global talent pool.
Music Provides an Outlet
For many, music is the most natural way to navigate the highs and lows of life. Music Will reaches kids where they are, using styles and methods that resonate with their generation. By supporting this partnership, Toyota helps provide a healthy emotional foundation for youth, which reduces community-wide issues like depression and creates a safer path forward for everyone.
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