Image: Electrified Trailblazer: The Toyota Prius Marks 25 Years in the U.S.  
 

Hybrid vehicles are now a common part of life on U.S. roads, but that wasn’t the case 25 years ago. When the Toyota Prius first launched, it was an innovative and uncertain step toward a more efficient future. Now, the 2026 Prius is set to celebrate the milestone that helped redefine modern driving.

A True Electrified Trailblazer: The Toyota Prius

When hybrid sedans first emerged, many weren’t sure they would last. But Toyota’s introduction of the Prius changed the conversation. Arriving in North America in 2000, it offered drivers an environmentally friendly option that still met everyday needs. It also featured a unique design that stood out—and that owners were proud to drive.

The 2026 Prius carries on that legacy with a fresh design and advanced performance. It’s available in LE, XLE, Nightshade, and Limited trims, all equipped with Toyota’s fifth-generation Hybrid System. Drivers can expect up to 196 net-combined horsepower with available electronic on-demand all-wheel drive, or 195 horsepower with front-wheel drive.

Efficiency is at the heart of the new Prius, supported by an electronically controlled brake system and an easy-to-use EV mode. Even with its eco-friendly focus, the car offers a lively and engaging driving experience.

Inside, the 2026 Prius adds modern tech conveniences. A standard 8-inch touchscreen is included, with the option to upgrade to a larger 12.3-inch Toyota Audio Multimedia display. An available JBL sound system brings premium audio to every drive. Together, these features make the Prius both practical and enjoyable.

We invite you to visit our dealership to discover the new Prius in person. Take a test drive and experience what makes the 2026 model year truly exceptional.

Learn More About the New Toyota Prius

Want to explore more about the 2026 Toyota Prius? Reach out to our team today—we’re here to help you find the right fit for your lifestyle.